Our work.
Website design
Urban Edge Properties is a New York Stock Exchange-listed REIT that owns and operates 75+ real estate assets along the northeast corridor of the United States.
As Vice President, Marketing for the company, Coleen built a marketing team and strategic plan from scratch to support all business units, including Leasing, Development, Asset Management, Investor Relations, and Human Resources. She secured buy-in and funding for a complete company rebrand, including a website redevelopment project.
The Urban Edge website was outdated and did not reflect the company’s leading market position. Coleen wrote the content for the website and led internal and agency teams to oversee the design and development of the site. The project included extensive data integration.
The website redesign was a key element of the company’s rebranding, which launched in May 2024. The rebranding project encompassed all creative, communications, and brand positioning. By optimizing the site as well as the company’s social media pages, Coleen created an enhanced digital platform to drive business growth, increase brand reputation and awareness, and improve the user experience.
Video
A key element to telling the Urban Edge story on the new website was showcasing new video content.
Each video that Coleen produced focused on key areas of the business, including the Urban Edge portfolio of shopping centers, the company’s robust ESG program, property redevelopment projects, and more.
Coleen served on Urban Edge’s ESG Committee and was passionate about sharing the story of UE employee participation in community engagement programs and events that the company supported.
“Coleen and I have worked together for many years, at two different companies. She is the full package. Her design sense is on point, classy, sharp, and thoughtful, but that sense is always accompanied by an intense business acumen. She is solution-driven, budget/ROI focused, and extremely strategic.”
— Danielle DeVita | Former EVP, Development, Urban Edge Properties