Our work.

Strategy

Rencor Developments is a private real estate development firm located in Calgary, AB. The company was developing a 300k SF, ground-up destination lifestyle center located 15-minutes west of Calgary and en route to the Canadian Rockies.

Coleen and her former business partner, Jean Guinup, were brought on as marketing consultants to utilize their extensive knowledge of shopping center development to devise a strategy and communications plan to reposition the project to the tenant community to increase interest.

The team wrote retailer-specific, leasing pitch packs and an enhanced sales kit. The content focused on the creation of a “next generation” destination featuring an immersive experience tied to the shopping center’s surroundings in the well-known Calgary market and each retail brand’s unique offerings.