Website design

Urban Edge Properties is a New York Stock Exchange-listed REIT that owns and operates 75+ real estate assets along the northeast corridor of the United States.

As Vice President, Marketing for the company, Coleen built a marketing team and strategic plan from scratch to support all business units, including Leasing, Development, Asset Management, Investor Relations, and Human Resources. She secured buy-in and funding for a complete company rebrand, including a website redevelopment project.

The Urban Edge website was outdated and did not reflect the company’s leading market position. Coleen wrote the content for the website and led internal and agency teams to oversee the design and development of the site. The project included extensive data integration.

The website redesign was a key element of the company’s rebranding, which launched in May 2024. The rebranding project encompassed all creative, communications, and brand positioning. By optimizing the site as well as the company’s social media pages, Coleen created an enhanced digital platform to drive business growth, increase brand reputation and awareness, and improve the user experience.