Branding

Ten Spot, a venture-backed startup, began as a provider of amenities and services to property managers and commercial real estate asset owners across the US (and was called Fitspot). When COVID-19 hit, the company pivoted its business away from in-person wellness experiences to become a B2B SaaS platform focused on workforce engagement.

Through virtual experiences like fitness classes, happy hours, and expert-led workshops, Ten Spot’s technology was transformed to spark connections among employees no matter where they are based.

As Vice President, Brand Marketing for the company, Coleen was brought on board as the first marketing hire to create a go-to-market plan, budget and standard operating procedures. She developed a rebranding strategy and timeline to lead the rollout of new creative assets and messaging across all communications amidst COVID-19 and the company’s product shift.