SIMON is a real estate investment trust (REIT) engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations. Its Premium Outlets portfolio includes some of the most recognizable and profitable shopping centers in the world, including Woodbury Common Premium Outlets in Central Valley, NY.

Throughout her marketing career at SIMON, Coleen worked towards building awareness for the Premium Outlets brand on a global scale. She spearheaded an international travel marketing plan to position Premium Outlets as the industry leader and its properties as must-visit destinations.

Through the oversight of agencies in 10 international markets, Coleen and her team executed innovative tourism programs with partners including Visa, Hilton Hotels, United Airlines, Virgin Atlantic, China Union Pay, Brand USA, and Convention & Visitor Bureaus across the U.S.