Digital content
SIOR New Jersey is an elite membership organization of the top-producing office and industrial real estate brokers in the state of New Jersey. CC Brand Marketing designed strategies to increase visibility for the organization, enhance value for its members, and drive sponsorship revenue growth.
Through the creation and execution of virtual events, including expert interviews, panel discussions and member networking events, CC Brand Marketing supported the organization’s goals of providing value to its members, sponsors, and extended network. The events were marketed via social media, email, and the SIOR NJ website.
CREtech
“There was all this talk in the very beginning about technology replacing brokers or people losing their jobs, but that's not the case. What’s happening is technology is making companies operate more efficiently and they're just going to hire different types of people. It's not about displacement, it's about a shift from who you hire to how you hire for what they do.”
- Michael Beckerman, CEO, CREtech
SIOR Global
“For brokers to market themselves, they need to figure out how to cast a larger shadow than their competitors through marketing and communications. The key is providing valuable insight through platforms like social media and PR. Commercial real estate isn’t a casual profession so your marketing can’t be either. “
- Robert Thornburgh, CEO, SIOR Global